In the last days of the 20th Century, Naturopath Matthew Shea set out to develop a formula for an energy drink for the 21st Century, which would give maximum bang for the consumer buck.

Three years and numerous trial groups and random sampling later, emerged Naughty Boy an energy drink that quickly became a hit at nightclubs and the rave scene throughout Australia.

After having established a solid presence in the nocturnal scene, Naughty Boy was futher improved, to a more potent formulation designed to Energise the body and Enliven the mind, for those of us living a hectic lifestyle, such as students, athletes, professionals and skilled trade people. The rest is history.

Naughty Boy's name originated from one of many Monty Python's Life of Brian screenings, specifically the scene where Brian's mother is confronted by the mob of her son's followers:

Crowd: Brian! Brian! Show us the Messiah!

Mother: Now you listen here! He's not the Messiah! He's a very naughty boy! Now go away!